On The Maps Digital Marketing

http://socialmediatoday.com/jon-ferrara/1785731/how-create-tailored-web-marketing-plan-your-small-business

Google Targeting | Social Media Today | OTM (On The Maps!) Online Advertising Agency Las Vegas

This weekend my partner was researching Crete Hotels and attractions for an upcoming trip we are planning when she discovered the latest of Google’s bold moves at using yours and our data. No I’m not talking about spilling all our beans to the NSA, but offering your google mail address to businesses via search, this may be even more Machiavellian. I got your attention, I know. The screenshot below shows my private email address revealed on page one of the SERPs, an email I seldom ever use for business, but generally for only for personal correspondence. Google is now using this feature to entice and add value to third party ads obviously, and once you click on the “get offers” suggestion, you see the big confirmation: “✔ You have successfully signed up to receive offers.” With all the tech headlines hammering away at Facebook these days, one has to ponder how Google escapes a lambasting over such user privacy instigation. Looking in my own “inbox” just now, I find a notification from t

Customer Loyalty Declining | Social Media Today | OTM (On The Maps!) Online Advertising Agency Las Vegas

Customer Loyalty Declining | Social Media Today . Various studies point in the same direction: customer loyalty is disappearing in a hurry. Consumers put less trust in brands and tend to switch brands a lot faster. The famous 80/20 rule (20% of the customers account for 80% of the turnover) has turned into a 60/40 rule (40% of the customers generate 60% of the turnover) and is slowly evolving towards a 50/50 rule. In the latter case, loyal and disloyal customers generate the same amount of income. This shift is putting quite a few established marketing tactics in doubt. Should marketers invest less in loyalty programs? Or should they invest more? Should marketers favor proven methods such as investing in mass media? The brand paradox On the one hand it’s no surprise that brand loyalty is on the wane. Apart from the odd exception, top brands aren’t able to retain their status as market leaders as long as they used to. A loyal customer base can melt away in twelve short months. Many of N

A More Effective Home Page | Social Media Today | OTM (On The Maps!) Online Advertising Agency Las Vegas

A More Effective Home Page | Social Media Today . At the risk of stating the obvious, your website is the hub of your marketing. My next uber obvious observation is your home page will be its most visited page. I like to say  your home page is the lobby of your business.  So before I lay a series of copywriting tips on you for improving your home page, let’s look at the home page experience from your visitor’s point of view. They are new guests in your virtual home. Nothing’s all that familiar. They will take in every little thing—consciously or subconsciously, subtle or not— and make judgements. To get a vibe. To make a decision. What exactly is this decision? I can’t help but quote a favorite rock band, The Clash: Should I stay or should I go? You need to remind yourself of this when making decisions about the composition of your home page, in particular, the copy presented there. Comfort is the key This decision, stay or go, boils down to comfort. When the visitor feels it, they inv

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http://socialmediatoday.com/anitaloomba/1805576/understanding-social-media-customers-research

http://mentalfloss.com/article/53146/11-hidden-messages-company-logos