Are Paid Facebook Ads Worth the Bucks?
Are Paid Facebook Ads Worth the Bucks? To advertise on Facebook , or not to advertise on Facebook? There's still plenty of debate about whether advertising on Facebook (or social media in general) is worth it, and whether it's more useful as a lead generation tactic than a direct driver of sales. But as anyone on Facebook can see from the sheer number of promoted posts and sponsored stories, that businesses large and small are opening their wallets. SEE ALSO: The 10 Most Engaging Facebook Cover Photos We wanted to learn what's actually working on Facebook for startups, so we asked a panel of successful entrepreneurs which Facebook advertising strategies they find most useful — and what kind of ROI they're seeing so far. Here's what they had to say: 1. Hitting Specific Targets Our company has used Facebook marketing to directly target users we want. We found that the Facebook app Install Ads is showing amazing results in certain markets. It'