On The Maps Digital Marketing

Social media is permeating every facet of our lives. It is extremely important to understand security and privacy settings with so much personal information becoming so accessible. Here is the definitive guide to security on Facebook: Step One Logging In Social Authentication : Facebook uses social authentication to verify your account. This system asks you to identify your friends based on pictures. This is information that makes it incredibly hard for a hacker to hack and gain access to your account. It also helps you access your account more easily without having to remember, yet another, password. ID Verification : Every new user must create a security question and answer for their account. For added security, users can add their mobile number to enable them to verify their identity through a text message. One Time Passwords : You can opt to receive a one time password by sending a text to 22605 Tip: Did you know that Facebook employs 300 full-time staff solely focused

A Marketer's Guide to Retargeting Facebook Ads Love it or hate it,  Facebook  is one of the most viewed websites on the web. If you’re a business hoping your ad will meet a lot of eyes, you could do worse than look to Facebook. With multiple options for advertising available — whether via the News Feed or the righthand sidebar —leveraging these options to optimize advertising is important for any brand. SEE ALSO:  5 Common Brand Messaging Mistakes by Marketers The following infographic from  MDG Advertising  examines Facebook Exchange (FBX), Facebook’s retargeting ad platform, which enables advertisers to execute real-time bidding (RTB) for the social network's impressive ad inventory. Check it out to learn how FBX works and which Facebook real estate is best for your ad. Did you find this infographic helpful? Let us know your thoughts in the comments below. Infographic:  MDG Advertising Image: iStockphoto,  pressureUA For help with your business vi

Are Paid Facebook Ads Worth the Bucks? To advertise on  Facebook , or not to advertise on Facebook? There's still  plenty of debate  about whether advertising on Facebook (or social media in general) is worth it, and whether it's more useful as a lead generation tactic than a direct driver of sales. But as anyone on Facebook can see from the sheer number of promoted posts and sponsored stories, that businesses large and small are opening their wallets. SEE ALSO:  The 10 Most Engaging Facebook Cover Photos We wanted to learn what's actually working on Facebook for startups, so we asked a panel of successful entrepreneurs which Facebook advertising strategies they find most useful — and what kind of ROI they're seeing so far. Here's what they had to say: 1. Hitting Specific Targets Our company has used Facebook marketing to directly target users we want. We found that the Facebook app Install Ads is showing amazing results in certain markets. It'