On The Maps Digital Marketing

Advertising Defined Advertising positions a product or service against that of competitors to convey a brand message to consumers and to enhance its value in the consumer’s eyes. A television commercial for a brand new automobile emphasizing the car’s new features and styling is an example of advertising. Sales Promotion Defined Sales promotions include a variety of strategies designed to offer purchasers an extra incentive to buy, usually in the short-term. Examples of sales promotions include cents-off coupons, two-for-the-price-of-one sales and double coupons at the grocery store, all for a limited period of time, Key Differences The key difference between advertising and sales promotion is the nature of the appeal to the consumer. Advertising is emotional in nature and the objective is to create an enduring brand image. Perfumes, makeup and jewelery need imaginative advertising to create the allure needed to sell these products. Sales promotions, on the other hand, are unemotional

Mobile Ready Websites | OTM (On The Maps!) Online Advertising Agency Las Vegas

OTM Online Advertising Agency - SEO - Search Engine Optimization | OTM (On The Maps!) Online Advertising Agency Las Vegas

OTM Online Advertising Agency - Pay Per Click, Adwords | OTM (On The Maps!) Online Advertising Agency Las Vegas

OTM Online Advertising Agency - Social Network Marketing | OTM (On The Maps!) Online Advertising Agency Las Vegas

OTM Online Advertising Agency - Google Maps Placement | OTM (On The Maps!) Online Advertising Agency Las Vegas

Back To Basics: Getting Started With Keyword Research & Content Creation Sometimes, the best path to success in SEO is going back to the basics of good old fashioned keyword research and content creation with the end goal in mind: the customer and the conversion. In this article, I’ll look at a website that was submitted for review from a “Keywords and Content” focus. The site is  Restoration Parts Source  (RPS), an e-commerce website supplying restoration car parts and accessories for new, vintage and classic U.S. makes and models. 1.  Don’t Focus Only On Broad Keywords In his submission, Michael, RPS’s Web consultant, listed some keywords that are important to them, such as [classic car parts] and [restoration car parts]. While you do want to improve search results for broad keywords like these if you can, the competition can be very high. Plus, you’ll often find the actual business from broad keywords may not be as significant as you expect. In addition to traf

Long Tail Content For SEO — 2013 & Beyond There was the old way of doing SEO for the long tail. It worked for a long time, and lots of people made  lots  of money doing it. But those days are gone. What was the old way, you ask? In a nutshell: Research a long list of long-tail keywords Create a page for each long-tail term Give each page a title tag with the key phrase at the very start of the title tag Implement a header tag with the same key phrase at the start of it Write some simple blather type text that repeats the key phrase once or twice and arguably adds some additional value Focus the page on conversion Often, all you’d end up with is a site that simply tried to capture traffic for every imaginable related search phrase: Simple planning, easy execution, not so great user experience — but who cares? Lots of money to be made! This approach got so ingrained in our online culture that there are still thousands (perhaps tens of thousands) of publishers s

Welcome to this morning's edition of " First To Know ," a series in which we keep you in the know on what's happening in the digital world. Today, we're looking at three particularly interesting stories. Lenovo  released its quarterly earnings  on Wednesday — a record $8.8 billion in revenue and more than $170 million in profits. For the first time, it sold more smartphones than PCs. Jason Holtman, the former director of business development at Valve, has a new gig  at  Microsoft . And  Apple 's beta iCloud site  now looks a lot like iOS7 . This is the first we've seen of the iOS mobile design on the web. The TREND is HERE!!! Mobile will overtake PC usage by double in 2014. Is your business ready? Multi-Device Compatible Websites and Online Marketing...Convert Today!!!  http://www.OTMAdvertisingAgency.com/services/mobile For help with your business visit  http://www.otmadvertisingagency.com

A Marketer's Guide to Retargeting Facebook Ads Love it or hate it,  Facebook  is one of the most viewed websites on the web. If you’re a business hoping your ad will meet a lot of eyes, you could do worse than look to Facebook. With multiple options for advertising available — whether via the News Feed or the righthand sidebar —leveraging these options to optimize advertising is important for any brand. SEE ALSO:  5 Common Brand Messaging Mistakes by Marketers The following infographic from  MDG Advertising  examines Facebook Exchange (FBX), Facebook’s retargeting ad platform, which enables advertisers to execute real-time bidding (RTB) for the social network's impressive ad inventory. Check it out to learn how FBX works and which Facebook real estate is best for your ad. Did you find this infographic helpful? Let us know your thoughts in the comments below. Infographic:  MDG Advertising Image: iStockphoto,  pressureUA For help with your business vi

Are Paid Facebook Ads Worth the Bucks? To advertise on  Facebook , or not to advertise on Facebook? There's still  plenty of debate  about whether advertising on Facebook (or social media in general) is worth it, and whether it's more useful as a lead generation tactic than a direct driver of sales. But as anyone on Facebook can see from the sheer number of promoted posts and sponsored stories, that businesses large and small are opening their wallets. SEE ALSO:  The 10 Most Engaging Facebook Cover Photos We wanted to learn what's actually working on Facebook for startups, so we asked a panel of successful entrepreneurs which Facebook advertising strategies they find most useful — and what kind of ROI they're seeing so far. Here's what they had to say: 1. Hitting Specific Targets Our company has used Facebook marketing to directly target users we want. We found that the Facebook app Install Ads is showing amazing results in certain markets. It'

Social networking was the most time-consuming online activity for Americans in 2012, followed by checking email, watching online video and using search engines. Internet users in the United States between the ages of 13 and 64 spent an average of 37 minutes on social networks out of just over three hours online per day. SEE ALSO:  9 Things You Didn't Know You Could Do Online Statista 's chart below shows the most popular online activities for Americans. Take a look — then let us know in the comments how you spend the bulk of your time, compared with the average American.

You want to keep your emails fresh. Follow the latest trends. Stand out in the inbox. Freshening up your email campaign gives you the opportunity to try out new things — maybe a new call-to-action will increase conversions, or a new sidebar will bring more clicks to your website. A new look can also relieve subscriber fatigue. Looking at the same old thing all the time might get boring for your subscribers. Whether you’re doing a full redesign, tweaking some minor design/layout elements, or even just altering the frequency of your emails, updating your campaign will mean making noticeable adjustments — so it’s important take a moment to consider how your subscribers will react. Think about it: the email they’re expecting is not what’s in front of them anymore. So what can happen? Your subscribers might become annoyed, confused, and perhaps even suspicious. If they don’t think the email is coming from you anymore, they might think it’s junk — and that will certainly have a negati

Instagram Now Lets You Upload Videos From Your Phone's Gallery Video on  Instagram  just got a big upgrade. Instagram  added video functionality  to the popular photo-sharing app a little over a month ago, but with version 4.1, launching Wednesday, the app brings with it several new features, including the ability to import video from your phone's gallery. At launch, Instagram only allowed you to upload video that was recorded within the app. While that worked great when you knew going in you wanted to share a video clip on Instagram, it also meant that you couldn’t share videos you had previously recorded using your phone’s camera. Now you can import videos from your phone’s library into Instagram and share them with friends. Videos can be square-cropped however you’d like, and since your video clip may be a bit too long, you can trim it down to just the specific portion you’d like to share. Also, video on Instagram is also now available to Android users running