On The Maps Digital Marketing

When Sim Partners, a provider of local and social marketing technology, stopped buying  Facebook  ads, Jay Hawkinson anticipated a drop in how often the company's posts would appear on the social network's news feed. The extent of the decline, however, was beyond anything he had imagined. SEE ALSO:  Facebook for Android: 10 Tips for Power Users “We used Facebook advertising to help promote our page and content, but when we turned the ad campaign off, we saw a significant decrease in organic traffic to our page,” says Hawkinson, a partner at the company. “A small drop in organic traffic was expected with the loss of the ad promotions, but we experienced drops between 69% and 83%, numbers which are astounding.” Hawkinson's company wasn't alone. After Facebook tweaked its News Feed algorithm earlier this year, companies and their social media marketers had to watch as years of work were undermined seemingly overnight. Brands that committed time and money t

As our web presence expands, so does the advertising space. Agencies are using  mobile  and  native advertising  to catch consumers' attention on a variety of online platforms. Companies nearly tripled the amount of money spent on mobile advertising, from $1.2 billion in 2012 to $3 billion in 2013, according to  LinkedIn Marketing Solutions . Roughly 65% of both ad agencies and marketers plan to invest in native advertising, for an estimated total of $4.3 billion, in 2014. Social and mobile marketing go hand-in-hand, since at least 17% of the time people spend on their mobile devices is on a social network. It's no wonder then that analysts predict mobile and social advertising will increase 64% and 47%, respectively. Marketers are expected to spend nearly $47.6 billion on online ads alone in 2014, with $13.1 billion of that figure allocated for mobile ads. Have something to add to this story? Share it in the comments. By:  Sara Roncero-Menendez via Mashable