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Top 25 Marketing Tools Restaurant Owners Should Try Marketing is one of the key aspects for any business. With more than 616,000 restaurants in the United States , you can guarantee that each one of those restaurants are competing for customers. Even mobile devices continue to expand in usage, resulting in yet another space in which restaurants are competing for viewership and time.  If you’re a restaurant business owner, you won’t make the grade if you’re not utilizing some sort of digital marketing tool. From loyalty reward tools to custom menus, there are quite a variety of tools available for restaurants. In order to best aid local restaurants, we’ve put together a list of the top 25 marketing tools restaurant owners should try. We guarantee that at least one of these tools and resources will boost traffic to your website or place of business. Read on for our list of the top 25! Bridg  – Bridg allows you to get more customers, engagement, and revenue the si...

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Social media is permeating every facet of our lives. It is extremely important to understand security and privacy settings with so much personal information becoming so accessible. Here is the definitive guide to security on Facebook: Step One Logging In Social Authentication : Facebook uses social authentication to verify your account. This system asks you to identify your friends based on pictures. This is information that makes it incredibly hard for a hacker to hack and gain access to your account. It also helps you access your account more easily without having to remember, yet another, password. ID Verification : Every new user must create a security question and answer for their account. For added security, users can add their mobile number to enable them to verify their identity through a text message. One Time Passwords : You can opt to receive a one time password by sending a text to 22605 Tip: Did you know that Facebook employs 300 full-time staff solely focused...

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When Sim Partners, a provider of local and social marketing technology, stopped buying  Facebook  ads, Jay Hawkinson anticipated a drop in how often the company's posts would appear on the social network's news feed. The extent of the decline, however, was beyond anything he had imagined. SEE ALSO:  Facebook for Android: 10 Tips for Power Users “We used Facebook advertising to help promote our page and content, but when we turned the ad campaign off, we saw a significant decrease in organic traffic to our page,” says Hawkinson, a partner at the company. “A small drop in organic traffic was expected with the loss of the ad promotions, but we experienced drops between 69% and 83%, numbers which are astounding.” Hawkinson's company wasn't alone. After Facebook tweaked its News Feed algorithm earlier this year, companies and their social media marketers had to watch as years of work were undermined seemingly overnight. Brands that committed time and money t...

As our web presence expands, so does the advertising space. Agencies are using  mobile  and  native advertising  to catch consumers' attention on a variety of online platforms. Companies nearly tripled the amount of money spent on mobile advertising, from $1.2 billion in 2012 to $3 billion in 2013, according to  LinkedIn Marketing Solutions . Roughly 65% of both ad agencies and marketers plan to invest in native advertising, for an estimated total of $4.3 billion, in 2014. Social and mobile marketing go hand-in-hand, since at least 17% of the time people spend on their mobile devices is on a social network. It's no wonder then that analysts predict mobile and social advertising will increase 64% and 47%, respectively. Marketers are expected to spend nearly $47.6 billion on online ads alone in 2014, with $13.1 billion of that figure allocated for mobile ads. Have something to add to this story? Share it in the comments. By:  Sara Roncero-Mene...