On The Maps Digital Marketing

Advertising Defined Advertising positions a product or service against that of competitors to convey a brand message to consumers and to enhance its value in the consumer’s eyes. A television commercial for a brand new automobile emphasizing the car’s new features and styling is an example of advertising. Sales Promotion Defined Sales promotions include a variety of strategies designed to offer purchasers an extra incentive to buy, usually in the short-term. Examples of sales promotions include cents-off coupons, two-for-the-price-of-one sales and double coupons at the grocery store, all for a limited period of time, Key Differences The key difference between advertising and sales promotion is the nature of the appeal to the consumer. Advertising is emotional in nature and the objective is to create an enduring brand image. Perfumes, makeup and jewelery need imaginative advertising to create the allure needed to sell these products. Sales promotions, on the other hand, are unemotional

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Back To Basics: Getting Started With Keyword Research & Content Creation Sometimes, the best path to success in SEO is going back to the basics of good old fashioned keyword research and content creation with the end goal in mind: the customer and the conversion. In this article, I’ll look at a website that was submitted for review from a “Keywords and Content” focus. The site is  Restoration Parts Source  (RPS), an e-commerce website supplying restoration car parts and accessories for new, vintage and classic U.S. makes and models. 1.  Don’t Focus Only On Broad Keywords In his submission, Michael, RPS’s Web consultant, listed some keywords that are important to them, such as [classic car parts] and [restoration car parts]. While you do want to improve search results for broad keywords like these if you can, the competition can be very high. Plus, you’ll often find the actual business from broad keywords may not be as significant as you expect. In addition to traf