On The Maps Digital Marketing

When Sim Partners, a provider of local and social marketing technology, stopped buying  Facebook  ads, Jay Hawkinson anticipated a drop in how often the company's posts would appear on the social network's news feed. The extent of the decline, however, was beyond anything he had imagined. SEE ALSO:  Facebook for Android: 10 Tips for Power Users “We used Facebook advertising to help promote our page and content, but when we turned the ad campaign off, we saw a significant decrease in organic traffic to our page,” says Hawkinson, a partner at the company. “A small drop in organic traffic was expected with the loss of the ad promotions, but we experienced drops between 69% and 83%, numbers which are astounding.” Hawkinson's company wasn't alone. After Facebook tweaked its News Feed algorithm earlier this year, companies and their social media marketers had to watch as years of work were undermined seemingly overnight. Brands that committed time and money t

As our web presence expands, so does the advertising space. Agencies are using  mobile  and  native advertising  to catch consumers' attention on a variety of online platforms. Companies nearly tripled the amount of money spent on mobile advertising, from $1.2 billion in 2012 to $3 billion in 2013, according to  LinkedIn Marketing Solutions . Roughly 65% of both ad agencies and marketers plan to invest in native advertising, for an estimated total of $4.3 billion, in 2014. Social and mobile marketing go hand-in-hand, since at least 17% of the time people spend on their mobile devices is on a social network. It's no wonder then that analysts predict mobile and social advertising will increase 64% and 47%, respectively. Marketers are expected to spend nearly $47.6 billion on online ads alone in 2014, with $13.1 billion of that figure allocated for mobile ads. Have something to add to this story? Share it in the comments. By:  Sara Roncero-Menendez via Mashable

http://socialmediatoday.com/jon-ferrara/1785731/how-create-tailored-web-marketing-plan-your-small-business

Google Targeting | Social Media Today | OTM (On The Maps!) Online Advertising Agency Las Vegas

This weekend my partner was researching Crete Hotels and attractions for an upcoming trip we are planning when she discovered the latest of Google’s bold moves at using yours and our data. No I’m not talking about spilling all our beans to the NSA, but offering your google mail address to businesses via search, this may be even more Machiavellian. I got your attention, I know. The screenshot below shows my private email address revealed on page one of the SERPs, an email I seldom ever use for business, but generally for only for personal correspondence. Google is now using this feature to entice and add value to third party ads obviously, and once you click on the “get offers” suggestion, you see the big confirmation: “✔ You have successfully signed up to receive offers.” With all the tech headlines hammering away at Facebook these days, one has to ponder how Google escapes a lambasting over such user privacy instigation. Looking in my own “inbox” just now, I find a notification from t

Customer Loyalty Declining | Social Media Today | OTM (On The Maps!) Online Advertising Agency Las Vegas

Customer Loyalty Declining | Social Media Today . Various studies point in the same direction: customer loyalty is disappearing in a hurry. Consumers put less trust in brands and tend to switch brands a lot faster. The famous 80/20 rule (20% of the customers account for 80% of the turnover) has turned into a 60/40 rule (40% of the customers generate 60% of the turnover) and is slowly evolving towards a 50/50 rule. In the latter case, loyal and disloyal customers generate the same amount of income. This shift is putting quite a few established marketing tactics in doubt. Should marketers invest less in loyalty programs? Or should they invest more? Should marketers favor proven methods such as investing in mass media? The brand paradox On the one hand it’s no surprise that brand loyalty is on the wane. Apart from the odd exception, top brands aren’t able to retain their status as market leaders as long as they used to. A loyal customer base can melt away in twelve short months. Many of N