On The Maps Digital Marketing

Primer: Understanding Word-of-Mouth Marketing in the Social Media Age .   Primer: Understanding Word-of-Mouth Marketing in the Social Media Age

18 Fresh Stats About the Current State of Social Media Marketing . 18 Fresh Stats About the Current State of Social Media Marketing

Advertising Defined Advertising positions a product or service against that of competitors to convey a brand message to consumers and to enhance its value in the consumer’s eyes. A television commercial for a brand new automobile emphasizing the car’s new features and styling is an example of advertising. Sales Promotion Defined Sales promotions include a variety of strategies designed to offer purchasers an extra incentive to buy, usually in the short-term. Examples of sales promotions include cents-off coupons, two-for-the-price-of-one sales and double coupons at the grocery store, all for a limited period of time, Key Differences The key difference between advertising and sales promotion is the nature of the appeal to the consumer. Advertising is emotional in nature and the objective is to create an enduring brand image. Perfumes, makeup and jewelery need imaginative advertising to create the allure needed to sell these products. Sales promotions, on the other hand, are unemotional

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