How Does Remarketing on Google AdWords Work? Remarketing (aka, retargeting) is an advertising option that allows you to deliver targeted ads to people who visited your website…and didn’t convert. Not everyone who comes to your site is ready to convert today, so remarketing is a great way to stay in front of potential customers while they make up their minds. There are several remarketing platforms out there, but Google remarketing remains one of the most powerful remarketing weapons in the online marketer’s arsenal. It has massive reach and a suite of options you can use to deliver the right message at the right time to the right person. In this article, we’re going to take an in depth look at what Google remarketing is, how it works and how to get the most out of your remarketing campaigns. What is Google Remarketing? The basic concept behind Google remarketing is fairly simple: people don’t always buy the first time they see something they like, but if you can stay in front of th
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